Jonny Boyle is director of brand experience at FUEL, one of Ireland’s leading entertainment and experience agencies. 

With twenty years of industry experience, Jonny is a frontrunner in brand experience strategies and the creation of groundbreaking campaigns, long running platforms and award winning work including Effie crowned ‘Chicken Fillet Roll Launch’ for KFC, 'Monster Loans' for the Irish League of Credit Unions and triumph at the European Sponsorship Awards for An Post Irish Book Awards and Sky’s ‘Outbelieve’ sponsorship of the Women's National Football Team. Notable campaigns and clients also include ‘One Day’ and ‘It's Not Just’ for Trócaire,  Just Eat, Three, Audi, Breast Cancer Ireland, Bord Na Mona, Leinster Rugby, 7UP and multiple creative strategies for Heineken including Heineken Cold Rooms, Heineken Sound Atlas, Heineken Green Spheres and Heineken Rugby Club.

Jonny is also the founder and creator behind food critic applauded pop-up restaurant Sticks.